CBS and Pepsi are placing video ads into 100,000 copies of Entertainment Weekly next month. The article compares this to the magical newspapers in the world of Harry Potter, but in my opinion a better reference is the newspapers in Minority Report.
The technology is in its infancy and currently way too expensive to appear very often. [...]
Posts under ‘Marketing’
How cool is this? Video on the printed page in Entertainment Weekly
Why we’re seeing a social media gold rush
We are in the middle of a gold rush. A full-tilt, get out of my way or I’ll trample you gold rush. Possibly the biggest gold rush in technology since Y2K.
I’m referring to the flood of people competing in a noisy, rapidly shifting environment to gain quick recognition as the vaunted SME: Social Media Expert. In 2008, Facebook and [...]
CNN.com T-shirts: A good idea floundering on the wrong web site
Several months back, CNN.com started displaying a little T-shirt icon next to selected headlines. Click on the icon and you can buy a T-shirt with that headline. For a brief moment, seeing this for the first time, I thought, “Cool!” Then I started reading the headlines. Oh. Not cool.
This is actually a very good marketing [...]
Facebook quizzes: Fun, but not so innocent
If you’ve spent any significant amount of time on Facebook, you’ve most likely been inundated with posts from friends announcing the fascinating result of a survey they’ve just completed, along with an invitation to participate in the same survey and announce what you found out to the world.
This can be a lot of fun. The [...]